Search Engine optimisation is critical to the success of your online business. High visibility in search engines doesn’t just happen. Competition for the first page of major search engines is incredibly competitive. A high search ranking means exposure to millions of potential customers who are looking to buy your service or product, so the financial gain to a business is massive.
With 100’s if not 1000’s of your competitors seeking this lucrative position, how does a search engine determine who gets listed first, second, third etc? The first thing to consider is that the Search Engines are dedicated to providing the best possible results to their searchers, the engine wants the results it provides to be as relevant to the searches query as possible. So the real question is how does the search engine determine the relevancy of a website to the users search query
Search Engines use complex algorithms to determine relevance to a search query. The more we understand about these algorithms and the criteria search engines use, the better chance we have of optimising a website to meet the criteria – we call this process Search Engine Optimisation.
Gone are the days that we can simply insert a whole bunch of keywords into a websites content, although this makes it harder for the website owner, its certainly is a good thing for internet as a whole, and particularly for the user experience, after all the internet is a massive information resource, its no good to anyone if it consists of low quality content and information.
Whilst there are many factors to best practice Search Engine Optimisation, our experience with Search Engine Optimisation shows that there are a few that contribute to a websites ranking more than others. We have identified these as quality inbound links, quality content and best onsite optimisation.
Redfox Media are SEO Experts and have assisted countless website owners to optimise their websites to gain high ranking within Search Engines. Below are a few of our success stories:
www.blacksmithbeachhouse.com.au
- 32 keywords ranked in position 1 – 3 on Google & Yahoo Australia
- 15 keywords ranked in position 4 – 10 on Google & Yahoo Australia
www.australianhelicopterpilotschool.com.au
- 10 keywords ranked in position 1 – 3 on Google & Yahoo Australia
- 8 keywords ranked in position 4 – 10 on Google & Yahoo Australia
www.louderthanwords.com.au
- 7 keywords ranked in position 1 – 3 on Google & Yahoo Australia
- 11 keywords ranked in position 4 – 10 on Google & Yahoo Australia
